#9 GLRI 2026.1
Bird & Bird
75
GLRI Score
out of 100
Editorial summary
Bird & Bird is a large international firm whose gambling-and-gaming group sits within a broad technology-and-regulatory practice. Its strengths are EU regional reach, brand authority, and cross-border capability; specialisation and single-window lifecycle are lower by design.
Strengths
- Broad EU regional gaming-regulatory coverage
- Strong international brand and directory recognition
- Cross-border technology and data-protection depth
Considerations
- Gaming sits within a large generalist practice
- Less of a single-window licensing shop than boutiques
Practice profile
| Primary focus | big law generalist |
|---|---|
| Practice areas | Gambling & gaming regulatory, Technology & media, Data protection, Commercial, Disputes |
| EU / EEA jurisdictions | Germany, Spain, Italy, Sweden, Denmark |
| Offshore / other jurisdictions | United Kingdom |
| Team size | 50+ |
| Founded | 1846 |
| Headquarters | London, United Kingdom |
GLRI pillar breakdown
Pillar-by-pillar scoring against the published GLRI methodology. Editorial notes explain how the score for this firm was set against each criterion.
| Pillar | Score | Bar | Editorial note |
|---|---|---|---|
| Practice specialisation out of 15 | 9 | 60% | A large international firm with a gambling-and-gaming group inside a broad technology-and-regulatory practice. |
| Tier 1 jurisdictional depth out of 20 | 16 | 80% | UK and multi-jurisdiction gaming-regulatory capability backed by a large international network. |
| EU regional and emerging markets out of 10 | 8 | 80% | Strong EU regional coverage across Germany, Spain, Italy, and the Nordics. |
| Practice-tested track record out of 15 | 12 | 80% | Substantial cross-border gaming-regulatory and commercial track record. |
| Regulator-side experience out of 10 | 7 | 70% | Experienced regulatory practitioners across multiple jurisdictions. |
| Authority & E-E-A-T signals out of 15 | 13 | 87% | High directory recognition and a strong international brand. |
| Service lifecycle coverage out of 15 | 10 | 67% | Broad regulatory and commercial coverage; less of a single-window licensing shop. |
| Index score (CLPAI) | 75 | ||
Editorial analysis
International reach, regulatory depth
Bird & Bird brings broad EU regional coverage and cross-border technology and data depth to gaming-regulatory work, backed by a strong international brand.
Where the score is bounded
Gaming sits within a large generalist practice, so specialisation and single-window licensing are lower than the dedicated boutiques.